Sunday, November 18, 2012

4 Guidelines for

By: Lori Taylor

At the end of 2009, Facebook announced new contest and promotion guidelines for 2010. They are not intuitive et many marketers are facing serious ramifications if they do not follow them closely.
<BR><BR>I suggest you get to know your Facebook Account Manager very well, just like you did your friends at Google if you were big into PPC there.
<BR><BR>It is important you have a strategy when creating contests at Facebook. Your timelines and promotions should be tied in very closely to the following guidelines:
<BR><BR>Facebook distinguishes between "publicizing" and "administering" — you can opt to publicize only or publicize and administer.
<BR><BR>The big take away is that it is key that you pre-plan your contest and do not get too far down the path without seeking approval and guidance.
<BR><BR>(includes: mentioning the promotion in Facebook advertising inventory, on a Facebook page, or through a status update)
<BR><BR>Do you know what Facebook defines as being an administrator vs. a publicizer as it relates to promotions or contests? If not, you better start reading or you could find yourself kicked out of the "game" before you even get started.
<BR><BR>If you said genuinely, "Wow, do you believe in the Secret? I just happen to be having a contest at facebook.com/lorirtaylor and the prize is an ipod!" That would be "publicizing", (on top of being an opportunist).
<BR><BR>And let's just say that your boss had too many glasses of wine at happy hour with your big new client celebrating the fact your firm will be promoting the contest. This left you with the chore of having to set it up at home that night during Grey's Anatomy. And even though you were bitter you had to do this since you ARE the VP of Sales and Marketing, for the rest of the event, you would still be considered the administrator.
<BR><BR>And if you mother, who still does your laundry is really proud that she was able to set this promotion this for you so you could go out dancing with your girl friends, then Facebook would consider her the "administrator".
<BR><BR>Because the key to being the administrator is getting the entries sent to her, or if she is responsible for voting on who wins, and even if just sends out emails from an autoresponder then she would be considered the adminster of the promotion.
<BR><BR>So it is super important you have a clear write-up of what you are planning and that you get in line run it by a staffer at Facebook. If nothing else, there is a clear process for getting a manager assigned to you.
<BR><BR>At the end of the day, it is very clear, this system is not to be beat. They are serious about supporting their approved 3rd party application developers to "gate keep" this process.
<BR><BR>Do the due diligence, be smart and don't think you will be able to get something for free. Facebook is serious about finding a way to monetize their traffic. And this is a perfect area to do so.
<BR><BR>And who can blame them? The internet is not free to Facebook, that's for sure. In fact, the majority of their advertising dollars come from application developers, not brands!
<BR><BR>DO only allow fans of your page to access the tab that contains the third party application for the promotion.
<BR><BR>In the meantime, here are a few tips to keep you in the safe zone...
<BR><BR>You can collect an address or email through the third party application for the promotion in order to contact the winner by email or standard mail.
<BR><BR>(Since users must have a Facebook account in order to access an application on the Facebook platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one).
<BR><BR>You are allowed to collect an address or email through third party apps in order to notifiy the winner by snail mail or through email.
<BR><BR>It's ok if you tell users to visit a Facebook approved third party application provider. Even if the user has to sign up because they don't have a Facebook account, you can do that.
<BR><BR>However, you may NOT manage a promotion that enters users automatically just by becoming a Fan of your page.
<BR><BR>In addition, Facebook will not let you trade an action for an entry in your contest. You can not even ask them to upload a photo to enter.
<BR><BR>How you announce the winners is also very important.
<BR><BR>And you are not allowed to notify the winners through Facebook message, chats or post on profile or pages.
<BR><BR>It is important to note that you can not ask someone to sign up at Facebook for an account before they enter your promotion or contest, either.
<BR><BR>(You see, some of these rules are not intuitive. So at the risk of signing like Rain Man, please start early with the Facebook Account Manager.)
<BR><BR>If you give up and only want to publicize your event because you are confused and refuse to ask for help from "the man", then the rules are more simple.
<BR><BR>1. You do not need to get approval from a Facebook Account Manager.
<BR><BR> 5. Cannot mention Facebook in the rules or other materials (expect as may be required for disclaimer purposes).
<BR><BR>3. Ironically, you are allowed to direct traffic away from Facebook to your site where the promotion is being held without penalty.
<BR><BR>4. IF YOU ARE ADMINISTERING ONLY:
<BR><BR>But you must take great care to in no way, shape or fashion imply that Facebook has anything to do with the promotion, such as sponsoring it.
<BR><BR> 1. Can only administer on Facebook with prior written approval.
<BR><BR> 2. Must work with an assigned Facebook Account Manager – apply on the Facebook website – from the page on guidelines for promotions.
<BR><BR>For those who only want to use Facebook to administer the contest:
<BR><BR> 4. Can only administer using a 3rd party application – on the canvas page of an application or on an application box in a tab on your Facebook page.
<BR><BR>3. Materials must be submitted to your Facebook Account Manager, at least 7 days before your contest or promotion begins.
<BR><BR>4. Facebook functionality can not be used.
<BR><BR>5. Disclaimer language that Facebook is not a partner must be included.
<BR><BR>You must select a 3rd party application developer as your partner. (They can be found by searching applications from the tab on your Facebook page.)
<BR><BR>7. The rules must state that Facebook is not liable for your contest, and shall be held harmless.
<BR><BR>There must be disclaimers to state that Facebook is not a partner to your company or of the contest.
<BR><BR>And Last but not least, you must have clear call to action to contact your company with any questions, not Facebook.
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Facebook contest and promotion social media guidelines at http://www.lorirtaylor.com
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Online Business Models

By: Mark J Ryan

Amid all the noise and nonsense online nowadays, not many people realize that every one of the concepts and techniques you can find are petty much worthless if you do not first realize your company design. Quite simply, even one of the most incredible Online advertising approaches will not function in case you don't realize the best way to utilize it for your Internet business.
<BR><BR>These Three biggest online business types are:
<BR><BR>One) Online Marketing and advertising
<BR><BR>This is probably the best 1 available, because you can find absolutely no barriers to gain access to. Just about any person may sign-up for an Internet marketer program for free and begin promoting the item or service on the Internet with hopes that anyone will invest in, offering them immediate commissions. Internet marketers do not have any risk, because they do not pay for that designing of the item, they don't take care of client service and they do not have to have any kind of up-front investment funds.
<BR><BR>When you take into account that individuals are the top 3 points folks desire to avoid, it's no shock that almost every person and their neighbor promotes an affiliate program. Actually, if there is a single cause why the net today is so proliferated with ads and banners, it really is as a result of Internet programs.
<BR><BR>Even though you can find so many marketer marketers around, only about 5% actually make virtually any cash and merely 1% can make big money. The "Superb Internet marketers" get it done extremely differently from all the other millions; as a result they earn the big checks.
<BR><BR>Two) E-book and Critical information Publishing
<BR><BR>Seated at one other end of the spectrum, e-book experts need to be much more disciplined in their approach to World wide web promoting. Of course, in addition they have to invest a lot more than affiliates do. While affiliates could possibly get away wanting to "get some thing for nothing" the same just isn't accurate for that e-book kind of enterprise.
<BR><BR>If you are pondering about publishing and promoting your personal e-book online, and you consider it is going to be simple, think again. You'll need to learn a good deal more than affiliates are demanded to. You'll really need to invest some amount of funds getting your business up and operating. Nevertheless, once you get it done right, the payoff with this online business model is significantly more satisfying.
<BR><BR>The valid reason why e-book marketers and "Infopreneurs" make much more cash is simple; they have got extremely, low creation and maintenance expenses. Something digital does not expense an individual cent to be created in large numbers if required. What ever initial start-up costs are invested could be covered by selling just a handful of copies of high-margin e-books, and you can even recruit an army of affiliates that are more than willing to do all the promoting for you personally.
<BR><BR>Of course, it really is not as easy as it appears, however the point is, when done appropriately, the "E-book Publishing" design is really a really rewarding company.
<BR><BR>3) Internet Based Mlm
<BR><BR>I've heard lots of people say that the web and mlm are a match made in heaven. In my opinion, even though, virtually 90% of folks get it incorrect when it comes to Web centered mlm. Folks in this enterprise typically believe they're discussing network marketing, but in reality they may be discussing affiliate marketing.
<BR><BR>They make an attempt to make the web do all the function. They will hide behind their own pc's and pretend every thing's going perfect. These people concentrate on marketing more and more every month. They have already systems that are so complex only they are able to understand it. Well, that doesn't sound like mlm to me!
<BR><BR>Web based mlm is easy when you understand it, and are ready to put in the hard work. The role of the Web here is only to get you the names and contact information of people it is possible to talk to, following which YOU, not really a computer, has to create a rapport with these individuals and assist them to begin their own company.
<BR><BR>For this easy objective, it isn't necessary to suit your needs to possess a high-tech program and pretend that your auto responder is building relationships for you personally. It really is not likely to work. The key factor would be to have easy systems which are duplicable, some thing you can train to all these men and women you could have created a rapport with.
<BR><BR>E-book writers, no matter what they declare, have no obligation to show you their "Secret Strategies to Become a Millionaire" or any variations to that end. The cause is basic; why tell you the most important truth when you'll end up as their competitor? Not a soul would like more competition, right?
<BR><BR>Web centered mlm is pretty much the opposite of that. You Must tell individuals Every thing you understand or your enterprise won't ever take off. For this motive alone, I always suggest that if you are new to the online, business thing you should first join an World wide web dependent network marketing enterprise at least to be able to absorb information. Remain assured, no one will probably be marketing you half-baked truths when their achievements ultimately is dependent upon yours.
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Generating Leads For Your Affiliate Program

By: Glenford Whitter

A growing number of individuals generate money from home these days. Generally there tend to be several benefits associated with working from home seeing that you possess flexible working hours and also an individual can get up to date on work whenever you would like to. One of the most effective techniques in order to generate money from home these days is definitely by means of affiliate marketing.
<BR><BR>Affiliate marketing is normally whenever a person's site promotes another individual's product and supplies a hyper-link in order to purchase that product. If the item is actually bought, the Internet site that supplied the link is going to collect a commission. Quite a few Internet site owners look for techniques in order to acquire fresh affiliate marketing prospects because this is their income source.
<BR><BR>Affiliate marketing prospects are website visitors which had saw the web site and also indicate interest in the merchandise but haven't bought it yet. Nevertheless, one challenge that quite a few website proprietors encounter anytime they tend to be searching to get affiliate marketing leads is the fact that several website visitors tend to be one time website visitors. The world wide web is a large place and there is normally one more Internet site where by site visitors can easily order the exact same merchandise. Thus, when you are making a web site, you need to make it as interactive and fascinating as feasible so that people will keep in mind and take another look at your web page.
<BR><BR>One of the preferred methods to be able to get affiliate marketing prospects is usually from existing buyers. People which have previously implemented your website in order to buy some other goods which you advertise are usually the very best affiliate marketing prospects. This is actually due to the fact they have already acquired something before and may select your website over many other choices. For this reason, you need to provide options for consumers to leave their email address whenever they make purchases mainly because you are going to be capable to tell these people about discounts and special packages which you will provide.
<BR><BR>This will certainly enable you to be able to catch the attention of all these current customers once more. In addition to this, everyone may possibly possess a weekly publication that any person may check out. This is definitely a superior approach of obtaining affiliate marketing prospects. Numerous site visitors which are interested in getting something on sale or a completely new product you are marketing and advertising will certainly come to your current site mainly because of your advertisement in your news letter.
<BR><BR>Creating relationships with present shoppers is actually yet another technique of getting affiliate marketing qualified prospects. Lots of clients may know people which are serious in the products you highly recommend. For this reason, you will certainly end up being capable to bring in fresh consumers by way of your existing ones.
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How to Submit Content material articles To Supercharge Your Search Engine Rank And also Acquire Traffic

By: Brian Tubbs

There are post sites where you can submit content articles for free. Post marketing presently enjoys great popularity due towards the low costs, the possibility to implement new strategies without work and even without a degree in economics. If you are new to this domain, you ought to start by doing a bit of research to identify the top free of charge post sites that you can work with. Once you get at least ten or twenty names, you can move on towards the next level and see what each has to offer.
<BR><BR>Prior to you produce an account, you have to be convinced that the conditions are convenient for your business. Normally, there are not as well numerous differences among article directories. Most of the issues appear when it comes towards the keyword density, the number and the type of incorporated links and the writer source box. If you pay attention to each stage from the submission process, you should be able to submit articles for free with no any trouble.
<BR><BR>The keyword density is an issue for post distribution if it's greater than 4%. The frequent repetition from the keyword is bothersome for the reader, and some individuals won't even read a paragraph from such a material. For a keyword density between 1% and 4%, there shouldn't be any problems.
<BR><BR>Some article sites don't accept included links. There are only a few services that permit for that use of anchor text links within the body from the articles. The rest of sites allow only for that use of a single or two simple URLs in the author resource box. It is ideal to submit articles for free of charge to those sites that let you use anchor text links, because they are a lot more relevant when it comes to visitors improve.
<BR><BR>The writer source box might also include anchor text hyper links or simple URLs, depending on the post directory policy. As for the details included in the box: they refer to the author's biography and professional activity. This box plays the most important part because it enables readers to click on the link to your web site and covert into prospects. Keep this paragraph simple and well organized.
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Applying Mutual Link Exchanges Do They Work

By: Terje Ellingsen

Reciprocal links function as such. You will place your link on someone else's site and they will be able to put their back link on your site. It is a link swap. However, there has been a lot of debates about these links.
<BR><BR>Do they perform there role to help improve your rank in the search engines? Do they harm your page rank? Is it worth taking part in them? To give you an answer to these questions, lets take a moment to consider both sides of the situation. After all is said and done, for most online business owners, is the fact that they are able of helping you.
<BR><BR>Some reasons why reciprocal links may not be helpful. When mutual links first began to be employed, it was a trade off between one website owner and another. If you were skillful in a home decorating business, for example, it will be beneficial to join with and receive a back link to a company that provides windows. Both parties would benefit from a link exchange.
<BR><BR>When they started out and the site owners did this, they learned that their sites did in reality rank there sites better. In point of fact, it functioned so well that website owners went out and sought out more and more link trades.
<BR><BR>There in caused the problem. Rather then doing work with other site owners to build a professional relationship and produce a reciprocal link that rewarded both parties, most website owners found that they can buy these links instead of working to build them.
<BR><BR>Now they discovered that, they didn't have to go to the bother of tempting the other sites that they would like to get links from, but they could simply purchase them. Now, this is not such a terrible thing to do, right? The problem was that site owners were buying and taking advantage of thousands of reciprocal back links for their web page. This is entirely unnatural and it just didn't work out well for them.
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The Challenges Of Website Traffic

By: David Gange

Any web developer faces the challenge of increasing visitors sooner or later. For information on the most beneficial ways and techniques to improve traffic for your web site, you are able to either read on your own and self-educate, or you can pay a professional and run a comprehensive analysis from the situation. For very low or changing page ranking, the visitors level is essential. Yet, the road to getting much more web site visitors is full of traps and dangers for that less experienced. A visitors improve will do little good for your company if it is not the same point with high visitors relevancy.
<BR><BR>An expert will always suggest one of the following.
<BR><BR>Evaluate the website efficiency at all levels!
<BR><BR>Monitor the moves of the competition to determine how they are doing, and also learn a thing or two from them!
<BR><BR>Don't be scared to make adjustments along the way!
<BR><BR>Change the website and carry out the search engine optimization at the deepest levels feasible.
<BR><BR>If the methods you've used so far are the cause for that drop in traffic, you need to revise points quickly. Yet, it is crucial to see the role played by web site visitors within the bigger picture of company promotion. You ought to increase visitors for your web site so as to enhance sales. You do not need any type of visitors, and also you should not be content with any kind of traffic!
<BR><BR>You want your Internet site visitors to be the most likely to turn into prospects, not just any Internet customers who happen to access your page. Try to keep the bulk out, because high traffic with small relevancy will do more harm than good. With numerous visitors you'll just increase the click-through rate, which for Google Adwords customers could equal a huge and inefficient expense. Adwords users are charged by click not by transaction, and if irrelevant customers click on ads without buying anything, you pay.
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How To Make Money On The Internet

By: Celestin Kanga Brou

Affiliate marketing is without question one of the countless kinds of web based marketing and advertising strategies. By simply making use of this kind of marketing and advertising, you could easily locate potential prospects from the correct niche and successfully communicate your information to them. Owner's of Internet sites apply this particular method to be able to improve visitors to their particular websites along with the assistance of hyper links on another website.
<BR><BR>Due to this, the actual provider would certainly need an 'affiliate', whose site may end up being used in order to generate potential customers along with the aid of search engine marketing. This would in turn lead to far more individuals viewing the main businesses Internet site.
<BR><BR>Typically for this form of advertising, one would certainly need to set up a website which would carry details and also some other advertising content regarding the actual product which the firm or business would like to offer by means of the Internet marketer. The Internet marketer is then paid a monetary fee for gross sales which comes about as a outcome of customers browsing the affiliates site. The very best affiliate programs will probably make this process reasonably easy.
<BR><BR>After the potential consumers goes to your website, they should have the ability to get around the web page very easily and find what they want. Be sure to have pictures of the products which you are promoting, in including to descriptions. You would certainly also need to communicate with these potential clients specifically if they have questions or even comments. You could possibly bring in much more prospective buyers to your web page with the assistance of direct mail marketing, which can be performed simply by sending out promotional emails along with a hyper link to your web page, to a collection of men and women you think may be interested in your proposal.
<BR><BR>This approach is actually a very good way in order to bring in cash. You can even undertake it from the comfort of your very own house and at anytime of the day, anytime you have got some precious time to spare. The primary factor would be to create a wonderful site, and also fully grasp the needs of the enterprise or company whose goods you would likely be marketing and advertising.
<BR><BR>Remember however that if you want to sustain the best affiliate products, you would likely need to invest a great deal of time and also energy. Some sort of listing of the greatest affiliate programs structured on your specific niche market can be found in Internet directories. Adding oneself to one or more of these sites would likely boost your probabilities of becoming recognized by likely customers.
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